The strategic management model (stages of strategic management)
Mission and vision statement, Exercises
External audit – competitive forces with the help of Porter’s five forces model
External audit. Economic forces. Social, cultural, demographic and environmental forces. Political, governmental and legal forces. Technological forces
The External factor evaluation matrix (EFE), The competitive profile matrix (CPM)
Creation and presentation of the external audit of chosen organization
Internal audit in the functional areas management, marketing, production, research and development, finance, The internal factor evaluation matrix (IFE)
Internal audit in the functional area finance – key financial ratios, calculation of financial analysis of a chosen company
Business plan
Types of strategies
The strategy formulation framework – matching stage (SWOT matrix, SPACE matrix, BCG matrix, The Internal-External Matrix
The strategy formulation framework – matching stage (The Internal-External Matrix, The Grand Strategy Matrix), decision stage (The Quantitative Strategic Planning Matrix), Strategy implementation and evaluation
The strategy formulation framework - decision stage (The Quantitative Strategic Planning Matrix), Strategy implementation and evaluation
Presentations of seminar works
Assessment methods:
Students can obtain in the semester maximum 100 points (50 points - activity in seminars, homeworks, 50 points - seminark work and presentation of seminark work). More then 60 points in total is required to pass. Seminar participation: 70 %.
Doporučená literatura
DAVID, F. R. Strategic management. 8th edition. Prentice Hall, 2000. ISBN 0-13-026995-6.
PORTER, M. Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press, 1998. ISBN 0-684-84146-0.
PORTER, M. Competitive Strategy: Techniques for Analyzing Industry and Competitors. New York: The Free Press, 1998. ISBN 0684841487.
Anotace
The aim of the course is to provide students with the necessary knowledge in the field of Strategic Management and its methods and techniques. In 14 lectures students realise the importance of this area for business management. Students will learn the theory of Strategic Management (basic terms, character, process), External Environment Analysis and Internal Environment Analysis of a firm with especial attention to methods and techniques of these analyses (SWOT analysis, PEST analysis, Strategic Position and Action Evaluation Matrix, External Factor Evaluation Matrix, Internal Factor Evaluation Matrix, Internal-External Matrix, Porter´s Five Forces Model etc.). The subject consists of financial analysis and planning. The last part of the course will be devoted to the types of strategies (Porter´s strategies, Ansoff´s growth strategies, Kotler´s strategies etc.) and their evaluation.
